While still relatively young and adolescent, the Internet has proliferated exponentially, bringing the world’s borders just a little closer to each other; it’s allowed for a blue ocean that global entrepreneurs have made billions off of, and arguably just as radically, it’s changed American small business advertisement and the way a company interacts with consumers forever.
Online ads have taken many shapes and forms and will continue to innovate in new ways we haven’t yet seen, and millions of even the smallest companies are on board. Nearly billion will be spent this year and that figure is expected to increase nearly 30 fold by the year 2013 to more than billion. The universal advertising model for business is simple: the advertiser pays cash to be seen and clicked-on within an affiliate website that drives traffic by offering free content; that’s it.
But if you really want to be a forward-thinking ad-savvy small business owner, then this article is for you. Here’s a small list of the most innovative advertising tools, tips, and trends that already have and will continue to land into the eager paws of small business owners the world over. The list is hierarchical from the earliest and innovations to today’s emerging trends and beyond.
It doesn’t seem all that long ago when visiting a Website from your cell phone was frustrating: slow connection and download speeds, missing banners and logos, and ugly, jumbled hyperlink text. Boy, how that has changed. With today’s phones, consumer have demanded the same functionality and user ability when surfing the Web that they do when they’re on a laptop, and phone makers are listening.
There’s no denying the move to mobility. While we may still be behind the curve on a country-wide internet infrastructure (South Koreans are downloading an average of 14.6 Mbps compared the U.S.s measly 3.9 Mbps), were far ahead in smartphone design and innovation. Two of the world’s biggest competitors, Google and Apple, are slugging it out on our home turf for the almighty smart phone and ad market share.
And the amount of work Americans do business using their cell phones is only going to increase along with competition among advertisers, providers, and consumers. But not everyone has a smart phone, and those that don’t still want to access information on the go. Make sure that the content on your Website is compatible with most mobile phones. One surefire way to do this is to create a simple mobile Website that can be accessible from the homepage or landing page of your site.